big hit
volumizing shampoo

FG icon
4.8
Rated 4.8 out of 5 stars
422 Reviews

big hit
volumizing shampoo

FG icon
4.8
Rated 4.8 out of 5 stars
422 Reviews
    • 275 ml / 9.2 oz
    • 1 L / 33.8 oz

kind + clean

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The Strand
4.8
Rated 4.8 out of 5 stars
Based on 422 reviews
Reviews Summary
customers say: this shampoo adds noticeable volume without weighing hair down. The formula lathers well and leaves hair feeling soft and clean. Many with fine or thin hair report lifted roots and fuller-looking results. While most experience increased body and bounce, a few find it leaves their hair flat. Reviews frequently mention the pleasant scent and lightweight texture. Users particularly appreciate how it provides volume while maintaining softness.
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422 reviews
  • MG
    Michelle G.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    3/12/26
    Love it

    Smell so good and ad a good volume to my hair

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  • KM
    Kimberly M.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    3/8/26
    Fav shampoo

    Love this shampoo. It works so well/cleans my hair well, doesn’t cause my skin allergies/eczema to flare up and it leaves my hair super soft.

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  • AV
    Aleksandra V.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    3/2/26
    Boosts volume

    This shampoo is another great product from amika and gave my hair bouncy lightweight volume.

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  • GE
    Gabrielle E.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    3/2/26
    Best thing to ever happen to me

    My hair has always fallen flat. I have thin hair and thin hairs. This not only gives my scalp the nutrients it needs, but volumize is without me having to do anything even letting it air dry. I still get a nice amount of volume, and I absolutely love it. My hair has never been healthier.

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  • SH
    Suzanne H.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    3/2/26
    Amika Big Hit

    I love this shampoo. It is my favorite so far, of any brand. Cannot recommend it highly enough. Now I need the conditioner.

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