big hit
volumizing shampoo

FG icon
4.8
Rated 4.8 out of 5 stars
478 Reviews

big hit
volumizing shampoo

FG icon
4.8
Rated 4.8 out of 5 stars
478 Reviews
    • 275 ml / 9.2 oz
    • 1 L / 33.8 oz

kind + clean

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The Strand
4.8
Rated 4.8 out of 5 stars
Based on 478 reviews
Reviews Summary
customers say: this shampoo adds noticeable volume without weighing hair down. The formula lathers well and leaves hair feeling soft and clean. Many with fine or thin hair report lifted roots and fuller-looking results. While most experience increased body and bounce, a few find it leaves their hair flat. Reviews frequently mention the pleasant scent and lightweight texture. Users particularly appreciate how it provides volume while maintaining softness.
customers talked about
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478 reviews
  • HH
    Heather H.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    8/2/26
    Big Volume & Amazing Scent

    Love this shampoo! It gives me boost and flexibility with my fine hair. The scent is absolutely divine! Makes my hair feel clean and healthy.

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  • MB
    Melinda B.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    7/31/26
    Great Shampoo and Conditioner

    Usually by the time I finish a bottle of shampoo or conditioner, I am searching for a new option. I bought the big bottles of Big Hit shampoo and conditioner about a year ago. They're not quite gone yet, but I bought new big bottles to replace them when they run out, that is how much I like this set. I sometimes use a clarifying shampoo prior to this one, but generally, this one works great to get my hair clean.

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  • JM
    Jessica M.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) Yes
    Rated 5 out of 5 stars
    7/28/26
    Volume

    Love this shampoo. I have thin hair and can notice a difference in volume. Will continue to purchase.

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  • KP
    Kerri P.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    7/19/26
    Love this product

    I have used this product for a while now and I love it. It makes my hair smell so good and makes my hair soft

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  • AR
    Angelina R.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    7/12/26
    Amazing

    I love this shampoo. The scent is gorgeous and I love its thick texture. It just works so well on my fine wavy hair without drying out it.

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