get to know our neighbor, David Bender

As a Brooklyn-born brand, we tend to draw inspiration from our New York surroundings—from packaging, to photoshoots, and even our office space, we make sure...read more

meet amika’s NEW water sign hydrating hair oil

PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Meet the NEW water sign hydrating hair oil: a...read more

a PSA regarding perk up dry shampoo

Note: this blog post has been updated on 11/23/22 based on our most up-to-date testing.   As a trusted friend to all, our first priority...read more

behind the scenes of amika’s holiday campaign

ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more

which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek finish? What if you want a...read more

how to get groovy holiday party hair looks

With the weather changing and the holidays approaching, we can’t help but start getting into the spirit (we know, we know, it’s only October). In...read more

give the gift of groovy hair: amika holiday giftsets have dropped

It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more

how to clean your amika hair tools

Haircare doesn’t only include caring for your strands—it also includes caring for your tools! Keeping your tools clean can extend the life of your tool,...read more

verifying amika’s sustainability credentials with Provenance®

As amika continues moving forward on our sustainability journey, we want to ensure we’re keeping you all (our bffs) in the loop with our progress....read more

amika is now certified Clean at Sephora

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a large environmental impact—that’s why...read more

everything to know about perk up plus extended clean dry shampoo

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest member of the perk up family, we...read more

amika’s NEW perk up plus extended clean dry shampoo

For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is famous for its oil-absorbing...read more